Eff him.
Are the authors trying to re-create the “daisy-picking” ad used so effectively against Barry Goldwater in 1964? That only actually ran a couple of times, but it was devastating in creating the impression that Goldwater was very bad.
I was warned in 1964 that a vote for Goldwater would lead to a much wider war, inflation, oppressive laws and regulation being passed, and widespread chaos, but I voted for Barry anyway.
They were right in every respect about getting more war, inflation, oppressive laws and regulation, and chaos.