If this old customer went from VW to Honda so quickly, then it’s sufficient to say that his “customer loyalty” flew the coop with 3 mpg more efficiency.
If a customer is willing to turn it’s back on you for a few pennies, then there is no customer loyalty.
People who welcome car payments to “save” 30 or so bucks a week aren’t really worth having around anyway.
I have a 12 year old BMW that cost me $5000. 35mpg, 2.5 liter I-6 and autobahn acceptable demeanor. I win :)
“If a customer is willing to turn it’s back on you for a few pennies, then there is no customer loyalty”
Are you loyal to companies you buy products from?
If so, why?
Apparently you missed the part about the dealership blowing him off three times:
One of them bought his past four vehicles from Gaudet’s Volkswagen store, part of the AutoServ Dealer Group in Tilton, N.H., and had been back to the VW dealership three times since the diesel scandal erupted in September for guidance on what to do with his diesel vehicle as trade-in time approached. Each time, Gaudet says, his dealership told the customer to hang tight until more was known.
“He didn’t show up a fourth time,” Gaudet said. “I happened to run into him, and he was driving a Honda.”
If my dealership blew me off three times, especially after the manufacturer they represent got caught fudging the data on the car I bought, I would walk as well. Who wouldn't? Is customer loyalty supposed to be some kind of suicide pact? Is it not a two-way street? My Hondas have all been top notch, BTW.