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Here is another possibility:

Remember Trump is a master of setting the frame so that folks expect the media to get the better of him and then he gets the better of them. Right now the media doing his convention promotion for him.

So the “word on the street” is Cruz’s speech is going to be tepid support at best, a mild rebuke of trump at worst. Wow, Trump is an idiot for allowing Cruz to speak.....

The press is running with this. It gets the word out. Folks are going to be watching tonight to see what happens. You can expect near record numbers, including democratic folks who want to see Trump get his, and folks in the middle just tuning in to see what Rubio and Cruz say, it might be interesting. The press is on their own accord doing the promotion for the republicans hoping trump gets his.

Then Cruz comes out with a very good speech that makes the case for Trump and the republican conservative principles. By doing so when expectations are he will not, he makes himself a real possibility for post trump era leadership, much like Obama did in his speech in 2004. He may be self centered but he is not stupid. He is only 45 years old, he has 20 years to run for president ahead of him. He Rubio and Ryan are all young chaps who came to the convention because they stand to gain something, and they will not gain anything but by being Trump supporters.

Think about it, when Has trump not gamed the press to his advantage? He is no dummy and to keep people watching 2 more nights when the real issue of the nomination has been resolved is the issue, how to get folks to dial in? A fake out like this would be just the thing for a guy who understands on screen drama (his television series the apprentice).

Of course I could be wrong but I expect the press is being played again. Of course I and the Wife will tune in to see, just like every one else.

Brilliant game paly, if it turns out to be true.