The perceived popularity of a candidate is one of the non-rational reasons the dumbest 10% of voters choose to vote one way or another or not to vote at all. Supposedly the 10% of folks who are the swing voters decide all national elections based on how they are swayed, and they are swayed by things like personal appearance of a candidate, debate skill/flubs and how popular one or the other seems.
Freegards
Unfortunately there are people like that and the best we can do is publicize the positive, denigrate the negative and attack Hillary and her past.
There is no good reason for electing her to anything except a long stint in a Federal Prison with her equally crooked husband and offspring.