This style of writing fails: "you want to see something that will shock you click here." [It's an underline to illustrate what I am saying, not a hyperlink].
The headline needs to be "Anderson cooper air humping Madona [time xx:yy] and Megyn Kelly talks penis size with Howard Stern [time zz:qq]."
Not "ow wow! Watch this one here. Really!" Tell us what we will see, then give us the evidence. And don't make us hunt for it.
And I agree with you. Rats know how to sensationalize and catch attention. Pubies are too meek.
Spot on. . .