Search engine optimization. So he’s just another professional scammer? :)
“So he’s just another professional scammer? :)”
yep! SEO’s are nothing but spam operators looking to scam unknowing businesses.
There are legitimate uses of SEO, like making sure the website is tagged and designed in a way that search engines identify it and place it properly in reference to your key search terms. You can use conversational search queries to rank well when someone asks about your service via Siri or an another infotainment center. You should claim your business directories and put in the right categorization and location information so you’re actually found in local search.