Good!
Strong message to follow.
From Fortune Magazine
3. They bet on a risky ad strategy and won
84 Lumber’s Super Bowl ad was intended to make a “patriotic” statement that portrayed the U.S. as a “great land of opportunity.” That’s according to an interview Rob Schapiro, chief creative officer at ad agency Brunner, who was interviewed by Business Insider.
Marketing analysts the newspaper spoke with said that airing an apparently political ad during the Super Bowl was risky. And during consumer tests before the event the ad reportedly performed poorly—largely because it didn’t reach a conclusion.
By Monday morning, however, it seemed the ad had hit its target: traffic to 84 Lumber’s website was so intense that the site crashed in the wake of the its broadcast, People reported.
http://fortune.com/2017/02/06/84-lumber-super-bowl-ad/
yup- my father in law, an legal Italian immigrant who came here with $20 and is worth millions because of his landscaping company, talked about local landscapers who closed shop because of this...
100% spot on post!
What I don’t understand is that if 84 Lumber is planning on expansion with an upcoming hiring campaign why didn’t they show veterans returning from Afghanistan or Iraq and imply that they were going be actively hiring vets. Good grief I could come up with a better ad than what they paid these morons to create.
wonderful...