Advertisers are slow to find out that we are inundated with pitches and refusing to see that the honesty of their media is shot. Nobody with means believes what’s presented.
Many of us are just opting out of advertising.
I gave up ad driven video 10 years ago, have mostly abandoned magazines & newspapers, and avoid ad-heavy websites.
I’d rather buy content than be subjected to ads for free/discounted pricing.
And I’ve got nearly everything I need, so shopping is seriously tapering off.
Note multiply that but tens of millions like me.
"Advertising" has little to do with Amazon. Or Uber. Or Apple.
Heck, how many people go to Lowes or Home Depot because of their "Advertising?!"
Do people wait for a Wal-Mart ad telling them that "prices are dropping" or that they have everyday low pricing?
Do people buy $120k Tesla electric cars because of their advertising?!
Do people buy firearms because Colt or Smith & Wesson advertises?!
Do people buy gasoline because Exxon advertises?!
Could it be that ads are now flags that signal a product *isn't* in demand?