Somebody crunched the numbers on this in an article I read this morning. Of that 100K, over 40K was spent on ads that ran AFTER the election. Of the remaining 60K, have was run on ads in non swing states. By the time he was done he showed that only about 22K was spend on ads in swing states during the campaign season. There is no way 22K in ads is going to make a dent in election results.
How much of the pre-election swing-state money was spent on ads generally supportive of Hillary (e.g. BLM, etc.)?