They could try the ad campaigns used by the ASPCA, a disabled veterans group, and various children-with-diseases organizations. Get a narrator with a weepy voice verging on breakup for the voice-over. Instrumental music designed for the suicidal to make the final decision right now, and videos of destitute looking well know democratic figures sitting on curbs and going through dumpsters behind a McDonald’s. The common ingredient is the requested amount of only $19.00 per month. That’s just sixty eight cents per day.
I like the one that talks about the "ani-mools"