I’ve never been a Nike guy, more of a New Balance guy; but, I will never buy as much of a Nike paper straw from this day forward.
I wear a 4EEEE width in New Balance. Their brand was my running shoes for decades and now my walking shoes, all because they make the right width for my foot.
As to Nike's naming KrapInMyPants as their go to, look up to guy for their ad campaign, they just committed the biggest unforced error in marketing that I can recall.
This guy was a flash in the pan and hasn't been a player for years. He is a divisive figure in American sports culture. He is what most people I know, would call a whiney loser. Not exactly what Nike wants their customers to believe in I suspect.
Why do companies do this crap? It's like they don't have a clue what 's going on out in the country where their customers are located. Such an obvious mistake should definitely get someone fired at Nike for approving this dud.
Is Nike trying to be too "leading edge" by half? They blew this one. They will rue the day they pulled this "New Coke" blunder.
Me too, I like NB. But I’ll never buy Nike again, not even as a gift. They can shove it.