When there are plenty of other brand choices for the type of products you make, it’s pure stupidity to alienate even 1/10th of your potential buyers; except in this case, you are alienating and insulting a lot more than “just” 50% of your potential customers.
Me? Don’t need Nike, and in actuality, for the price of a pair of Nike shoes, I could buy 3 or 4 or the cheaper brands. Bye, Nike. Pleasant not doing business with you anymore. And, btw, neither are my family members and a bunch of my friends. You don’t need us, apparently, but we need you less.
I’m an Asics girl, anyway.