https://www.nationalreview.com/the-morning-jolt/colin-kaepernicks-controversial-nike-campaign/
And now, for the cost of a few million — remember Nike had nearly $10 billion in revenue last quarter — the company bought the loyalty of the woke Social Justice Warrior crowd. Sure, some folks on the right will announce they’re boycotting, but nobody collects and analyzes marketing research data like Nike. They’ve no doubt run the numbers on this and concluded that the controversy was worth it. In fact, the controversy is the whole point of the marketing campaign. (It sure as heck isn’t Kaepernick’s performance on the field!) The aim is to get every Kaepernick-hater in the country publicly raging about it — the president, conservative-talk radio, sports-talk radio — so that everyone who agrees with Kaepernick feels almost obligated to go out and buy the Kaepernick sneakers, shirt, hat, etcetera.
Whatever......................I smell BS.