Lunatics.
Although they may have an ulterior motive.... by making people give their email address, they can track every damn thing you buy, even if you pay cash and don’t use those shoppers discount club cards.
Big Brother be watchin’ you....
I figure the Democrats in the U.S. Congress (and some Republicans too) will soon latch on to this idea, make it manditory.
gimme an email address and california voter registration laws, and I can create a dozen new democrat voters.