I heard that overall newspaper circulation, for printed newspapers, has declined about 35% since the year 2000.
Internet subscriptions to papers has not come anywhere near making up for the loss of newspaper sales of the actual printed paper.
Part of this is generational, in that, relatively few young people read an actual printed newspaper, or would buy an actual printed newspaper.
Newspapers as we know them may not be here in 20 years. I’ve heard some papers are beefing up online presence and will plan to be online only in the future.
“I heard that overall newspaper circulation, for printed newspapers, has declined about 35% since the year 2000.”
That’s not enough...I want more.
“I heard that overall newspaper circulation, for printed newspapers, has declined about 35% since the year 2000.”
I’ve studied the circ number on and off for years, though they are increasingly difficult to find, and i can tell you that circulation is down WAY WAY more than 35% during the last 20 years ... it’s more like only 35% of circulation remains from 2000 ....
“Internet subscriptions to papers has not come anywhere near making up for the loss of newspaper sales of the actual printed paper.”
that was always the great (ignorant) hope of dying newspapers, i.e., they could shift to digital platforms ...
but the fallacy always was, and is, that newspapers use to command print ad rates hundreds of thousands of times higher than digital ad rates because:
1. newspapers used to essentially have a total monopoly on advertising in their local markets ...
2. ads on the internet not only essentially reach the entire population of the earth, but cost microcents per view ...