Excellent point.
It is the result of liberals defining morality based on feelings. “Follow your heart”, “Listen to your heart to know what is true/right”. In this worldview, what you want is good and what you don’t like is bad. It also means that the paranoid and delusional are right, while those ambivalent or annoyed are to be oppressed as toxic haters.
It also plays off unhealthy, toxic narcissism. Dr. Henry Cloud wrote about this. That love equals total endorsement and agreement with the person no matter what. And if you tell them no or simply refuse to agree, you’re not an equal with the right to disagree - you’re an evil hater who wants to hurt them. All because if you love them, you have to agree and give them whatever they want.