Pay to park at a mall? Great idea.
Took a pricing course in b-school, early 1990s.
The prof said a friend of his from grad school took a teaching job and went to upgrade his wardrobe.
He bought ~$800 worth of clothes, and the Galleria mall store refused to validate his parking for some reason.
The guy cancelled his purchase right then and there for the want of consideration of $2.50 or $5 or whatever.