You have to pay for that exposure. A $5 ad buy isn’t going to get as many people as a $50 ad buy.
Postings go viral. Ads only report back the level of interaction but don’t go viral without a bigger ad buy.
Yeah, as someone that has purchased ads for an organization I can tell you that is not true.
Let me expand on that last post.
It is correct that more people will in fact see a $50.00 ad vs. a $5.00 ad organically from the paid spots appearing on Facebook newsfeeds, but appearances of the same ad posting appearing on other newsfeeds as a result of people liking, sharing, commenting, etc. do not result in additional charges or cause your ad by to be wiped out by those views from the others doing that.
It is correct that more people will in fact see a $50.00 ad vs. a $5.00 ad organically from the paid spots appearing on Facebook newsfeeds, but appearances of the same ad posting appearing on other newsfeeds as a result of people liking, sharing, commenting, etc. do not result in additional charges or cause your ad by to be wiped out buy those views from the others doing that.