I just cannot understand kissing the butt of maybe 3% of the market, to piss off 50% of it.
I guess there are homo lovers on the board and in upper management, they’re faggotry advocates, and they’re gonna woke CfA. Or, they’re afraid of the Gaystapo.
The founder Samuel Truett Cathy died five years ago. Kids Dan, Bubba and Trudy run it now. Five years ago CEO Dan backed off of their prior Christian perspectives and went “non-political”.
CFA might be falling into the same abandonment of values that many US corporations doing business in China have. Because CFA has been banned from some airports and college campuses, and from a UK location, they might be changing their values hoping they can expand into those markets, just as so many have sold out to do business in Red China. They do seem to be trying to expand internationally, also.
But they must not realize how stupid it is to offend the customer base in the US that sent their profits soaring when leftists made their first blackmail attempt against them.
Not too many businesses continue to walk in the founder's footsteps when the "old man" dies or is shoved aside.