OMG!!! Yes.
Every company is advertising “oh, how caring WE are”!!!!
It is sickening.
Is someone going to buy a Subaru because their ads seem to reflect that they “care” more than does Ford or Toyota for instance? And if I am looking for a car, is that sort of message what I really care about??? Noooooooooooooooooo.
I can’t wait for some new Arby’s ads.
They have been so funny and irreverent recently. They could sell a whole hell of a lot of roast beef if they could get people laughing again like we used to do at their ads. And I think they could get away with it better than any other national advertiser if the writing is good and if the ads are well-timed.