Posted on 05/15/2021 7:12:57 PM PDT by T Ruth
In 2017, Nandini Jammi helped launch a company called Sleeping Giants to pressure corporate advertisers into boycotting conservative media. With little more than a Twitter account, a Facebook group and a gift for incendiary rhetoric, the company reportedly prompted a range of corporations, from Pfizer to Walmart, to pull advertising from Fox News and other right-leaning outlets.
Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, “Check My Ads,” says it provides “brand safety training that empowers marketers to protect their brands … We help you identify where your ad dollars are going and to align your media buy with your values.”
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Jammi and Sleeping Giants reflect how boycotts are increasingly used by the left to pressure targets to accept, if not actively promote, controversial progressive views and policies related to everything from transgenderism to defunding the police. Social media technology has empowered such progressive boycott efforts, by making it easy for consumers to communicate directly with companies and brands. Any perceived misstep by a company can become a national news story by the mere fact the issue is trending on social media.
[More at source]
(Excerpt) Read more at theepochtimes.com ...
In a country with the rule of law, this one would be arrested for extortion...
Modern day indulgences.
A suitable response to Woke intimidation would be the continuance of not rewarding Coca Cola.
Just more companies not to do business with FOREVER!
It looks to me like this is a ruse to convince businesses to buy ads on media that no one watches anymore. Woe to those who do it.
Just a more up-to-date, COVID compliant version of Jesse Jackson’s Rainbow/Push road show.
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