Trump was a “fading brand” in the early ‘90s when he had serious financial problems. The man does not quit, and he’s proven that counts for a lot.
Unfortunately Trump has been banned from Facebook, twitter, youtube... Media brainwashed people into thinking Trump colluded with Russia, tried to use Ukraine to damage Biden, screwed models with a pregnant wife, and called Rosie O’Donnell fat. Trump also lost a ton of money in the pandemic. And Trump is getting up in years, people will rightly wondering about the wisdom of electing another old person. That and Trump may be in financial trouble with his real estate that suffered under the lockdowns— I believe he was specifically barred from receiving any bailout money.
Bottom line: DeSantis has a better shot. That’s where my money is.