They want us to have nothing, which apparently will somehow (perhaps through magic?) make us happy.
However, we shouldn't be TOO happy, because that would be toxic, or something like that.
(taking notes)
"Okay, consume my cricket milkshake, have nothing, be happy...but not too happy. Got it. Thanks, World Economic Overlord dudes!"
Yes. Let’s all go and make a bug pie. Like that CNN anchor ate a bug on live TV.