Their eating their own. Same reason that it is fun watching Amazon warehouses unionize. If the parent company is Woke, they shouldn’t have any problems with a union showing up, or paying higher corporate taxes. It makes things more competitive for an upstart that isn’t woke to appear.
Now that we’ve allowed the semi-professionalization of college athletics (Effectively only football & basketball!) this was completely predictable!
You think college\university costs are bad now. You ain’t seen nothing yet!