Posted on 04/15/2022 7:57:01 AM PDT by Misty Delta
'The push for transgender rights is no longer about equality, it’s now a cleverly crafted lie that comes at the expense of women,' said Égard Watches owner, Ilan Srulovicz.
There is hope for corporate America after all. Égard Watches is bucking the politics of woke corporations and standing up against transgenders who are damaging the integrity of women’s sports.
The Florida-based boutique timepiece and jewelry company launched a campaign celebrating women, and taking issue with transgender athletes in sports, the Washington Times’ Valerie Richardson reports.
The digital advertising campaign, called “What is a Woman,” is a response to the woke wave threatening to bench female athletes in favor of males. Égard Watches claims this trend is making womanhood “lose all meaning” and states:
“How long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning? Because we believe that womanhood is a birthright.”
The campaign is especially relevant currently because U.S. Sen. Marsha Blackburn (Rep-Tenn.) recently asked then Supreme Court nominee Ketanji Brown Jackson to define a woman. Since confirmed to the high court and obviously aiming to please the LGBT movement, Jackson refused to provide a sufficient answer.
Richardson cites Nike and Adidas among the corporate giants which “have jumped on the gender-identity bandwagon with ads celebrating male-born athletes in women’s sports.”
The Égard Watches owner, Ilan Srulovicz, is also a filmmaker and actor with a reputation for challenging woke nonsense. He explained why he produced the ad campaign, saying:
“We crafted an ad campaign that celebrates our grandmothers, mothers, sisters, aunts, and daughters, and everything they represent to paint a stark contrast to the lies we are all being told. The push for transgender rights is no longer about equality, it’s now a cleverly crafted lie that comes at the expense of women. We ask all Americans to join us to speak truth.”
How rare is Égard’s stand? Extremely uncommon, as more than 200 woke corporations signed the Human Rights Campaign’s statement in opposition to “anti-LGBTQ+ bills” introduced at the state level. These bills are aimed at keeping males off the female teams. Nike and Converse are among them the proponents of transgendered males on women’s teams.
Richardson wrote, “Nike has left no doubt about its position on the issue. In November, Nike released a Spanish-language ad featuring women’s soccer player Mara Gomez, who has been billed as Argentina’s first professional transgender player, as part of its Play New campaign.”
Nike also provided major funding last month for the Gender Cool Project ad promoting LGBTQ youths in sports. “Transgender kids are part of your team,” the ad featuring Nike’s Swoosh symbol states. Those teams accepting males are depriving females of opportunities to compete, win and gain scholarships.
Adidas produced a Spanish-language ad in February featuring Tiffany Abreu, a 6-foot-4-inch “trans” man who starred on Brazil’s Olympic women’s volleyball team in Tokyo last summer.
Surlovicz said he’s determined to counter the left-wing corporations shilling for transgenders:
I think there’s this huge culture war taking place where there’s a certain percentage of the culture that wants to do away with the concept of gender entirely, and a lot of corporations are very woke nowadays, and they think that’s who their best clientele is.
And then there’s the silent percent of the country that strongly believes that these things do have value and do have meaning, and no one’s fighting for their side.
Égard Watches is definitely on the conservatives’ side. In 2019, Égard released a video countering Gillette’s “What Is a Man” campaign against “toxic masculinity.” In 2020, he countered the Black Lives Matter movement with his “Speak Truth” ad supporting police. “I have a bit of a history of making ads in support of what I believe,” Srulovicz said in an understatement.
YouTube has, according to the Washington Times, flagged the new Égard campaign as “election advertising.” YouTube is squeezing Égard’s ad by restricting organic searches.
The response from those who have been able to access the ad has been incredibly positive, Srulovicz said.
I predict a huge jump in sales of these watches.
Great ad!
Glad to see there is at least one corporate leader still out there leading.
Good for them! I think the other overlooked question that these people need to ask themselves is “what is a man?”. I personally know exactly the answer to the question. Strange (planned) times we live in this world today. Simplest questions unable to be answered by those who think that they are the smartest.
Their “Womanhood” necklace that says “Womanhood is a birthright” is going to sell big.
IIRC.....they also were outspoken against Gillette a while back.
luxury watches? lol
“what is a man?”
Provider, protector, the person who would be first to lay down his life if his family was in death’s way, husband, father, son.
I think any real man would agree. Yet the vile leftist Marxists would find what I just wrote insulting and sexist.
Not my taste. But hardly “luxury.” Looking at their site their most expensive watch is $500. Maybe I will buy one of the classic ones just to support them. Nice to see companies not afraid of the BS. The twitheads and media jerks make it seem 99% of the world is homosexual and everyone believes men and women can just swap “genders.” I would be surprised if more then 2 or 3% of the population actually believes the crap.
it is relatively simple to beat anyone in a debate on this issue.
You just ask them, why in your opinion are womens sports separate from mens sports?
Then they either have to reply in one of two ways.
1. Either they go into how biological men have advantages over biological women that necessitate the need for biological women to have separate sports from biological men.
or
2. They state that biological mens and biological womens sports should not be separated, because the sexes are equal in their opinion.
If they state 1. They lose because simply declaring your gender to be the opposite of your sex doesn’t remove the biological advantage that you just stated necessitates the need for separate womens sports.
If they state 2. Then they are advocating for the end of all womens sports.
Because it’s either 1 or 2, there is no other option.
The lefts idea of a man is a “self centered ward of the state who would be the first put the door if in danger, trampling women and children in his flight from danger.”
One wonders where are the feminists and why aren’t the having a fit about the trans push. Aren’t the male>female trans stealing something from natural actual womxn?
They publicly came out as “pro police” during the summer of 2020 and released a “blue lives matter” watch which I bought. Nice watch for the money. I exchanged emails with them a few times and they were great to deal with
I have purchased the last Adidas, Nike or Converse shoe now that I know where there allegiances are.
Here’s my opinion. Females who think they are males in their heads, *might* be able to grow facial or chest hair, deepen their voice, and a few other changes that might come with starting male hormones, but they will never have dicks, balls, or prostates unless they have surgery. So they will never know what it is really like to be male. Never.
Males who think they are females in their heads *might* be able to grow breasts, lose their facial hair, and change their voices, but they will never have periods, because they don’t have uteruses. Without having periods, guys will never know what it’s really like to be biological females. Never.
I simply don’t understand why we don’t try giving the confused more of their own sex hormones, on the chance that their bodies aren’t utilizing properly what they have.
Some people’s bodies don’t utilize insulin or growth hormone properly. Do we switch that up, or do we give them something they are somehow lacking?
Just my thoughts on the matter.
Spot on 100%. I like the cut of your jib.
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