Mass media is in its death throes. CNN is likely insolvent by now, and certainly not profitable. Facebook is passe. Tiktok might be taken off American devices soon by bi-partisan action. There is at last a consensus that China is the enemy, even in Congress. Twitter is likely going to go broke, too. Musk did the world a favor by blowing their grift wide open, but that won’t make it solvent with no advertisement and no marketing of personal info. It’s corporate dead weight.
So who’ll be bombarding people?
“Mass media is in its death throes.”
I have to disagree. Maybe “mass media in its current form” is in its death throes. But we are in the midst of the information age, with people demanding and consuming information in amounts never before seen in history. And they aren’t consuming, by and large, the classics of western literature, or academic treatises. They are demanding and being served up entertainment, and “infotainment”, by the same type of people who run the “traditional” mass media, even if they are operating under 1000 different “media aggregator” companies on the internet now.