That's a good plan.
Losing $9K/unit. Not to worry, they’ll make it up on volume.
So, what this means is expect ANOTHER big auto Fed bail out.
What’s the joke?
My Dad sells watches at wholesale.
Yeah? Well, my Dad sells them below cost?
How does he make any money?
He sells a lot of watches.
That's a good plan.
Lol! Yes, these companies like Ford and GM are idiots. Tesla actually had a plan that works. Tesla's plan was to make luxury sports cars for the rich at a profit, then use that money to build luxury sedans for the rich at a profit, then make cheaper cars for a profit. They stuck to the plan over years, making cars more efficiently and reducing prices all while making huge profits.
A good plan is to increase volume on profitable cars. Ford and GM are losing thousands on each EV they sell, because they refuse to sell them at a price that is more than what it costs them to build.