At the time of the toxic masculinity ads, I used Gillette products, and had for decades.
Then, I easily found alternatives to Gillette, and by company association, all P and G products.
I don't expect a major brand shift from low-info shoppers.
P and G will never notice my shift from their brands. For me, however, it's a matter of principle. I don't reward companies that hate traditional American values.
Pg has billion dollar brands. They work on the premise that people will stick to the brand no matter if they increase the prices