Replies

This article is worthless with the paywall. There is no new news except for headline but the article doesn’t allow you to see what this social media misinformation is. What are they claiming is the misinformation???

2 posted on 05/08/2023 5:02:13 AM PDT by Blue Highway

To: Blue Highway

There is no misinformation.

That’s just what authoritarian leftists call news they don’t like.

6 posted on 05/08/2023 5:07:45 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)

To: Blue Highway

Can they get their spin straight, please?

First, circa March 23, 2023, listen to Ms Heinerscheid's own words focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

Things blew up in early April.

Then they went radio silent for a week.

Then they supported the former marketing head.

Then Heinerscheid and her boss took a leave of absence.

Then the Clydesdales came back out of retirement in a commercial.

Then their US head sent a non-apology apology letter to the world.

Last week it was the fault of an outside agency.

Now it's "misinformation."

All that's missing now, is the Obama-like "I knew nothing until I saw it in CNN."

7 posted on 05/08/2023 5:09:09 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)

To: Blue Highway

“This article is worthless with the paywall. There is no new news except for headline but the article doesn’t allow you to see what this social media misinformation is. What are they claiming is the misinformation???”

____

My apologies. When I go to the site it indicates I can read a certain number of free articles a month.

I accessed the site by the link provided in this article.

https://finance.yahoo.com/m/fbb0ef92-3c7c-3e3a-888f-9f100ba62978/ab-inbev-boss-blames-social.html

8 posted on 05/08/2023 5:10:02 AM PDT by CFW (old and retired)

To: Blue Highway

89 posted on 05/08/2023 12:51:42 PM PDT by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)

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