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Iconic American clothing company wants to follow Bud Light, build out 'gender-fluid' line
wnd.com ^ | 5/11/2023 2122 hrs edt | Warner Todd Houston

Posted on 05/12/2023 7:04:10 AM PDT by rktman

While Americans are focusing on Bud Light and its uber-woke transgender marketing stunt, it should be remembered that nearly every major U.S. brand promulgates the LGBT agenda.

To highlight that fact, the CEO of Levi's recently affirmed that his company is proud to push radical gender politics and is even expanding its "gender-fluid" line of clothing despite the backlash against Bud Light.

Levi Strauss & Co. CEO Chip Bergh spoke at an Axios event in San Francisco on Wednesday where he was asked about the boycott against Bud for teaming with transgender TikTok star Dylan Mulvaney.

"How do you market products in a world where ... people are more aware of their gender identities?" the host asked him.

In response, Bergh insisted that there is "definitely consumer appetite" for products aimed at transgender people.

(Excerpt) Read more at wnd.com ...


TOPICS: Business/Economy; Culture/Society; Philosophy
KEYWORDS: dumbassery; incomprehensible; levi; levis; transgender
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To: rktman
I wore Levi's growing up. About 25 years ago, the quality went to crap. The inseams disintegrated along the seam line. I switched to Wrangler and Lee products. Good quality. No disintegration like Levi's. Let them sink their ship. The product is crap.
21 posted on 05/12/2023 7:41:02 AM PDT by Myrddin
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To: Mariner

L.L. Bean make nice fitting jeans.


22 posted on 05/12/2023 7:43:15 AM PDT by minnesota_bound (Need more money to buy everything now)
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To: RinaseaofDs

I dunno. Will people really stop wearing Levi’s jeans? It’s easy to boycott an inferior beer when there are so many other choices, but doing the same to Levi jeans?!?!?


23 posted on 05/12/2023 7:46:07 AM PDT by MrChips ("To wisdom belongs the apprehension of eternal things." - St. Augustine )
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To: rktman
In response, Bergh insisted that there is "definitely consumer appetite" for products aimed at transgender people.

LOL! Really?! Show us the market research on that please.

24 posted on 05/12/2023 7:50:46 AM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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To: MrChips

Lots of jeans choices too. I think the fashion world thinks they have more latitude in this whole LGBHDTV field.

For example, no way Wrangler does this, and I’d buy Wrangler over Levis any time.


25 posted on 05/12/2023 7:59:26 AM PDT by RinaseaofDs
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To: rktman

Costco store brand for value. Duluth Trading Ballroom jeans for quality and (ahem) comfort, when they’re on sale. DTC thinks highly of their products.


26 posted on 05/12/2023 8:05:59 AM PDT by AF_Blue (My decision-making skills closely resemble those of a squirrel when crossing a road)
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To: rktman

Costco jeans are very good and very inexpensive.


27 posted on 05/12/2023 8:06:56 AM PDT by DennisR (Look around - God gives countless clues that He does, indeed, exist.)
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To: rktman
A gender fluid clothing line already exists . .


28 posted on 05/12/2023 8:09:39 AM PDT by aimhigh (THIS is His commandment . . . . 1 John 3:23)
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To: rktman

Levi’s has Banana Republic. That’s been gender fluid forever.


29 posted on 05/12/2023 8:13:05 AM PDT by usafa92 (Donald J. Trump, 45th and 47th President of the United States of America!)
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To: Red Badger

THEY just do NOT fit my body well.

Cannot use them.


30 posted on 05/12/2023 8:27:21 AM PDT by ridesthemiles
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To: aimhigh

Amen


31 posted on 05/12/2023 8:28:00 AM PDT by Vaduz (....)
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To: rktman

That’s right. Appeal to the mentally ill 0.05% of the population. Good marketing strategy right there.


32 posted on 05/12/2023 8:28:32 AM PDT by lowbridge ("Let’s check with Senator Schumer before we run it" - NY Times)
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To: rktman
LOL! Before I even opened the link , levis was the first thing that popped into my little pea brain.

Iconic? First thing that popped into my little pea brain was the modern American icon, representative of all we have become: Banana Republic...

33 posted on 05/12/2023 8:45:01 AM PDT by null and void (Be gentle with each other. You never know what someone is going through.)
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To: MrChips

This is a bit different than pasting a shemale on the can. They still sell normal stuff, but just adding to their inventory. Capitalism at its finest.


34 posted on 05/12/2023 8:49:04 AM PDT by napscoordinator (DeSantis is a beast! Florida is the freest state in the country! )
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To: rktman

Carhartt better not go all fagsy.


35 posted on 05/12/2023 8:50:15 AM PDT by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
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To: rktman

I switched to Lee’s right after Levi’s went against 2a.


36 posted on 05/12/2023 9:31:00 AM PDT by Rappini (Hope means coming in second.)
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To: rktman

I’ve never owned a pair of Levis. I always thought they were highly overrated and overpriced.


37 posted on 05/12/2023 9:33:45 AM PDT by AlaskaErik (There are three kinds of rats: Rats, Damned Rats, and DemocRats.)
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To: rktman

Levi’s will now be made with extra soft zippers.
A spokesperson said they want to insure that none of their new Women customers get their penises caught in a sharp zipper.


38 posted on 05/12/2023 9:54:10 AM PDT by cquiggy
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To: rktman

I’ve been wearing 501 Blues for over 50 years. Suggestion for a brand that’s anywhere near as durable would be appreciated.


39 posted on 05/12/2023 10:02:52 AM PDT by jagusafr ( )
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To: All

Aren’t Levi jeans already unisex?
I thought that was what the 1960s were all about.


40 posted on 05/12/2023 10:05:48 AM PDT by Reily (!!)
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