[DocRock]

Alissa Heinerscheid specifically said they wanted “young” drinkers.

[deks]

RE: Alissa Heinerscheid specifically said they wanted “young” drinkers.

<<>>

This is true.

“If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” the beer’s VP of marketing explained last month.

https://www.kake.com/story/48769645/alissa-heinerscheid-bud-light-marketing-vice-president-on-a-leave-of-absence-following-dylan-mulvaney-controversy