If someone wanted to take this next-level, all they would have to do is buy a ticket to some DM event, get a Bud Light from the bar, and put it in his hands and take a pic.
Double down.
You could crater the brand, take anything that starts with "Bud" with it (in fact, double down by putting a Budweiser can in his hands), just do. not. let. up.
Nike, Instacart, Crest, what are you Freepers doing to stop this madness?