Every inch of shelf space is valuable. Once lost, it’s a fight to take it back from others.
That's an excellent point. Retail shelf space is hyper-competitive and even the smallest liquor stores in my area have sales reps constantly going in there to pitch the owner on this or that product and negotiating where it is placed on the shelves.
This is also why you see so much "product extension", where brands are constantly coming out with new flavors of the same product. This is an attempt to hold on to precious shelf space when the primary product might be flagging. Hence, Truly Hard Seltzer for example, now comes in blackberry, margarita, fruit punch, and pineapple, among many other flavors.
You see it in supermarkets too. The original Fig Newton now comes in various flavors and configurations. I saw recently "whole wheat" Fig Newtons!
Good poin. Marketing 101. Never insult your consumer base.
“By refusing to buy Bud products just because of a trans endorser you have all proved you’re a bunch of redneck backwater bigoted morons just like Bud executives always thought you were.
Sincerely,
ABInbev
Now go buy our beer you bigots”.