“Shocking turn of events”? NO WAY. This rise in subscribers is exactly what you would expect. This move by Netflix is way overdue… and I say that as someone who has abused password sharing.
This is actually the first increase in subscriptions for Netflix in quite some time.
With the rise of so many other streaming services, their numbers have been whittled away month after month.
It was really bad on college campuses where dozens of people would share the same account.
I'm surprised they didn't do this a long time ago. The tech has been there. When I first subscribed to Pandora, you could only listen to one device at a time. I'm sure it's still like that.
I subscribe to Apple Music's Family Plan which allows for multiple accounts but it's priced at a premium.