Nothing wrong with articles about basic research (precursor to applied research), but the articles rarely talk about what it takes to get theories and bench-scale experiments to commercial production.
When I was in R&D, there was about a 90% drop-out rate at each stage of development:
1. Basic research: Concepts, theoretical analyses, lab work
2. Proof of concept and applied research
3. Pilot plant
4. Production
5. Commercial success and profitability
Costs went up 10X at each stage and only 10% survived each stage.