Elon Musk is rebranding Twitter to ‘X’ and killing the bird logo

endgaget ^ | July 23, 2023 | Karissa Bell

[Momaw Nadon]

Elon Musk’s rebrand of Twitter seems to be underway. In a series of late-night tweets Saturday, Musk shared that the company’s famous bird logo and name would soon be no more. The company, it seems, will simply be known as “X.”

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted. He later said in a Twitter space that the Twitter logo would be changed Sunday. “It should have been done a long time ago, sorry it took so long,” he said.

Later that night, he reportedly emailed employees about the change. According to Platformer’s Zoe Schiffer, Musk emailed staff saying the company would become X and that his note “was the last email he’ll ever send from a Twitter email address.”

Twitter didn't immediately respond to a request for comment.

It’s long been known that Musk favors the “X” branding. The banking startup he co-founded in 1999 was called x.com, and his recently-announced Ai venture is called xAI. And Twitter’s holding company was rammed to X Corp in April. Musk has also talked about how X would help Twitter become an “everything app.” Though Musk has offered few specifics on this vision, many believe he’s referencing apps like WeChat, the most popular app in China that people use for a host of everyday activities, like payments and shopping, in addition to social networking.

[Momaw Nadon]

FYI and discussion

[chajin]

I suspect a goodly number of men will not want their social media platform to be named after their first wife

[George from New England]

The Big X is the Celebrity Cruise Line logo.

[lee martell]

Bad Idea, Elon. Might as well call it ACME.

[Gene Eric]

lol

[Celerity]

Awwww that’s nice.. he’s naming it after one of his kids.

[RockyTx]

this could be a plot for a
Cheech and Chong movie

[Sirius Lee]

Uh oh! X Steganographists will have a field day.

[Songcraft]

Well, I guess it's better than "X-LAX".

[lewislynn]

rearranging the deck chairs. He's not the genus everyone thought he was. He knew Twitter wasn't a viable, tangible product. He knew it was being funded with tax dollars just like Tesla is.

The difference? Tesla is a tangible product, Twitter X isn't.

[fishtank]

Elon Mux

[Golden Eagle]

Stupid, I’d say. Or sabotage. I simply don’t trust much of anything, anymore.

[thefactor]

"He's not the genus everyone thought he was."

What genus is he, if he's not Homo?

[Telepathic Intruder]

"he reportedly emailed employees"

The remaining 2% or so that were not just there as "misinformation" police.

[plain talk]

Some will get some mileage out of calling it X rated.

The original name Twitter and use of word Tweets was pretty lame but I don’t see how this move necessarily helps. Musk is bleeding advertisers.

[Deaf Smith]

X…Uno Equis

XX…Dos Equis

[proust]

“Twitter” and “tweets” reached a level of ubiquity similar to “Klennex” instead of tissue or “google that” instead of “search for.” In short, it’s a dream goal that most products never reach. Elon just tossed all that in the trash.

[johnthebaptistmoore]

All supporters of Malcolm X wouldn’t approve of this!

[Bloody Sam Roberts]

I like this guy. He is very adept at...and unabashedly...upsetting the apple cart of...well...you know who.

Trump is another. Soon, once they destroy or dispose of Trump...if they can...they will turn the full resources of their cabal on Musk.
Today he's a nuisance. But it won't last.

[Pollard]

In 2018, Musk and Canadian musician Grimes revealed that they were dating.[469] Grimes gave birth to their son in May 2020.[470][471] According to Musk and Grimes, his name was "X Æ A-12" (/ɛks æʃ eɪ ˈtwɛlv/); however, the name would have violated California regulations as it contained characters that are not in the modern English alphabet,[472][473] and was then changed to "X Æ A-Xii". This drew more confusion, as Æ is not a letter in the modern English alphabet.[474] The child was eventually named X AE A-XII Musk,with "X" as a first name, "AE A-XII" as a middle name, and "Musk" as surname.[475]