I’ve heard about their Electric pickup. What a joke. IF they can even haul something, their range goes down tremendously.
To me the small pickup truck drivers would be more apt to choose an EV truck. (Assuming, of course, an EV is practical for them in other ways, such as they drive a lot of miles per year to for the gas savings to warrant more up front cost, they live in the south so they don't have to worry about cold weather draining the battery, live at a house they can charge at home with instead of an apartment, etc.) Silly me. I'm talking free market and practical decision making for best meeting your needs. That seems uncommon lately.
Ford Lightning range is 210 miles with 1400lbs.
Some guys out in Colorado did a range comparison between a GMC Denali with the 6.2 gasser and a Ford Lightning. They went down to the local RV dealer and got 2 identical 26 foot travel trailers and off they went down I 70. Well the Ford was sucking wind in less than 100 miles while the Denali still had enough range to get back to where they started. Left the poor schmuck driving the Ford waiting on a 45 minute charge.
EV pickups are essentially very expensive virtue signaling novelties. I suspect there’s a finite customer base for them.
Remember, reading someone taking one on a test trip, towing some sort of camper in the found it had nowhere near the advertised range and spent a huge portion of the trip waiting for the damn thing to charge.
The only advantage to the hybrid variant is, it has the large battery pack, which essentially can power at a job site to you will need without running the engine. Have to do the math if using a traditional generator versus the increased price makes sense based on your use.