Prior to Bud Light etc, people were not standing up.
Then came that whole fiasco. Not so much the trans dimension, as much as people being taken for granted, being ignored. Just listen to Ms Heinerscheid's own words focused on Bud Light's "more resonant and meaningful" Super Bowl commercial
25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.
And then a funny thing happened…Stella the Deplorable got her groove back.
I can draw a straight line between Bud Light former customers walking away and sales falling 30%, and Donnie tossing Hollywood and Harvard students getting doxxed.
Thank you, Ms. Heinerscheid.
