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The Army Recruiting Ad Featuring a Soldier with 2 Moms Just Got Harder to Find. Here's Why.
Military.com ^ | 1/15/24 | Steve Beynon

Posted on 01/17/2024 1:24:35 PM PST by Impala64ssa

The Army has delisted its advertising campaign titled "The Calling" on YouTube, making it harder to find the videos on the platform. The 2021 effort to court potential applicants from LGBTQ+ and other diverse backgrounds sparked a backlash from conservative lawmakers and pundits.

"The Calling" was delisted from the service's YouTube channel last week, hiding it from search results and recommendations, according to Laura DeFrancisco, a spokesperson for the Army's marketing arm, who said usage rights for music were set to expire. One of the ads, called "Emma," featured a soldier who operated Patriot missile systems and was raised by a lesbian couple.

The series of ads focused on individual, personable, real service members from diverse backgrounds as a way to appeal to the shifting demographics of Gen Z. They were based on the idea that relatively low-ranking soldiers pitching service might be more trustworthy to potential applicants skeptical of institutions than corporate jingles or generic images of troops jumping from planes.

The service also delisted some ads from its "What's Your Warrior" campaign, a slick series of ads highlighting the Army's different job opportunities, particularly those in science and technology.

The military services have faced a historic recruiting slump in recent years. The Army came up 10,000 recruits short of its 65,000 goal last fiscal year.

Meanwhile, more than 20% of Gen Z identifies as LGBTQ+, according to a 2021 Gallup poll.

(Excerpt) Read more at military.com ...


TOPICS: Culture/Society; Politics/Elections
KEYWORDS: army; homoagenda
Gotta do something reverse the downward trend of straight White male recruits


1 posted on 01/17/2024 1:24:35 PM PST by Impala64ssa
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To: Impala64ssa
20% of Gen Z identifies as LGBTQ+

A nation with a generation that is 20% certifiably insane won't last long enough to worry about the outcome of a war.

2 posted on 01/17/2024 1:31:07 PM PST by Sirius Lee (Next week on The Bickersons...)
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To: Impala64ssa

You know the Regime is planning for War when the white men are back in the recruiting ads.


3 posted on 01/17/2024 1:31:37 PM PST by Reverend Wright ( Everything touched by progressives, dies !)
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To: Reverend Wright

๐˜ ๐˜ฐ๐˜ถ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ต๐˜ฉ๐˜ฆ ๐˜™๐˜ฆ๐˜จ๐˜ช๐˜ฎ๐˜ฆ ๐˜ช๐˜ด ๐˜ฑ๐˜ญ๐˜ข๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜ž๐˜ข๐˜ณ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ช๐˜ต๐˜ฆ ๐˜ฎ๐˜ฆ๐˜ฏ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ค๐˜ณ๐˜ถ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฅ๐˜ด.

I’m either late Gen X, or early Millenial (born 1980), did a tour in Afghanistan. I make a point to tell younger men and women to not waste their time serving this government.


4 posted on 01/17/2024 1:39:12 PM PST by Antihero101607
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To: Sirius Lee
A nation with a generation that is 20% certifiably insane won't last long enough to worry about the outcome of a war.

Seriously. This nonsense is generational - it took 30+ years to develop and will take at least 30 to reverse - and we're still a long way from reaching peak insanity.

Russia and China's strategy is "containment" - protect themselves and their interests, while the (neo) Marxists in the West destroy themselves. I'm waiting for them to claim George Kennan gave them the idea.

5 posted on 01/17/2024 1:43:04 PM PST by PGR88
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To: Antihero101607

“I make a point to tell younger men and women to not waste their time serving this government.”

And you are right. It takes a special kind of person who is willing to walk in front of a bullet or come back in pieces to protect this country from terrorists leaking into our world here and killing innocents. If they listen to and only consider negatives they probably aren’t that type of person. You have to want to make a difference. If you don’t want to, then don’t get in the way of those that do. I have counselled young adults on entering the serice. I told them the truth. And the one line I used each time is it isn’t for everybody. You have to want it to pay the price.

There are three types of people in the world:

Those that watch things happen, those that make things happen, and those that sit by and say, “what happened.” Each person has to make that choice.

wy69


6 posted on 01/17/2024 1:51:53 PM PST by whitney69 (yption tunnels)
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To: Jet Jaguar; GreyFriar

Military pingy.


7 posted on 01/17/2024 1:53:23 PM PST by PROCON (Sic Semper Tyrannis)
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To: Sirius Lee
20% of Gen Z identifies as LGBTQ+

Even if true, we're talking about the portion of Gen Z who hate America and the military anyway.

8 posted on 01/17/2024 2:00:53 PM PST by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: PGR88

Red China and (Soviet) Russia are sitting back waiting for us to collapse. If we don’t then they will sling their nuclear weapons at us.


9 posted on 01/17/2024 2:01:23 PM PST by Thunder90 (All posts soley represent my own opinions)
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To: Impala64ssa

If they wouldnโ€™t have discharged people for not taking the shot they wouldnโ€™t be in this situation. Iโ€™m not worried about what happens if a war comes to our shores. Middle America produces young men and women who are tough, make the best snipers, need little to no military training because their dad or uncle or whatever has been in the military. Oh yeah, and own a large percentage of the 400 million guns in this country.


10 posted on 01/17/2024 2:10:19 PM PST by McGavin999 ( A sense of humor is a sign of intelligence, leftists have no sense of humor, thereforeโ€ฆโ€ฆ)
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To: Reverend Wright
You know the Regime is planning for War when the white men are back in the recruiting ads.

Two Words: CONSCIENTIOUS OBJECTION

Perhaps the Trannies and Drag Queens can fight and die for their Brave new country?
11 posted on 01/17/2024 2:12:46 PM PST by Jan_Sobieski (Sanctification)
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To: Sirius Lee

In terms of the future leadership of this Regime, it is much higher at the Ivy League.

https://nypost.com/2023/07/20/ivy-league-lgbtq-numbers-soar-harvard-numbers-triple/

Like you say. This Regime is not going to last much longer.


12 posted on 01/17/2024 2:37:15 PM PST by Reverend Wright ( Everything touched by progressives, dies !)
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To: Impala64ssa

Our population is 340 million, and we canโ€™t hit recruiting goals.
Let that sink in.


13 posted on 01/17/2024 2:38:05 PM PST by EEGator
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To: Impala64ssa

I can remember when people joined the military BECAUSE they got to jump out of a plane.


14 posted on 01/17/2024 2:40:02 PM PST by TalBlack (I We have a Christian duty and a patriotic duty. God help us.)
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To: markomalley; DYngbld; TADSLOS; xsrdx; big'ol_freeper; Mark17; mikefive; JDoutrider; ...

Ping.


15 posted on 01/18/2024 12:19:51 AM PST by Jet Jaguar
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To: Jet Jaguar

*


16 posted on 01/18/2024 10:44:14 AM PST by Chode (there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
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