Did this CEO ever even think of the marketing implications of converting large swaths of his vehicles to electric today?
for people who are probably traveling away from home and likely don’t know their way around, the idea that they could easily and conveniently “fill up” is of course, absurd. Also, if people are returning a vehicle and trying to catch a flight, how are they supposed to plan in a lengthy charge, assuming the charging station is actually functioning?
This is what many CEO's do. Both for their own financial and reputation benefit, they feel the need to follow the political fashion, and bet big.
Would a CEO get feted on CNBC or gets $tens of millions in bonuses for saying: "I'm not sure about this EV trend, its very expensive for us, and customers don't want them. Rather My goal is to be sure I don't bankrupt the company, and grow our share 2% points in what is a very mature market."
They would never get the job
Therefore, everyone should blame the Board and Corporate Governance
“Did this CEO ever even think of the marketing implications of converting large swaths of his vehicles to electric today?”
You bet he did. He and the Marketing VP thought “We are going to get ahead of this EV craze and be big winners. The public will LOVE us. We will clobber the competition with EVs.”
They drank gallons of the EV Kool-Ade.
Herz was already on life support so they go all in and spend billions on EV’s. Such an obviously bad idea. No one renting a car wants the hassle dealing with charging sheesh. Now they are screwed twice because it’s easier to sell an 8 track player than a used EV