No, no it's not fashionable, but what else can you do?
They won't meet you with their army and duke it out, they have few if any legitimate targets because they are a loose group of terrorists that blend in with the population.
It looks to me like you have to decide between dealing with these kinds of attacks and the associated attrition on a daily basis or just go in full bore in an effort to save your own innocent population.
I just don't see allot of alternatives besides Sharon's buffer zone and even that won't stop it. That's a band aid at best and the Jew's deserve a solution, enough is enough.