The dems are trying this in Michigan. Our AG, Jenny Granholm(Grandstand) is VERY unqualified. But she is attractive to a lot of people(I can't get past her character). Many idiot women are voting for her because she's a woman. Many idiot guys are voting for her since "She's hot".
Never mind her inexperience. Never mind the fact that she wants to take away our 2nd amendment rights. Never mind the fact that she's pro-abort to an extreme(despite being 'Catholic'). Never mind that she wants to raise property taxes. "She's hot", so she'll gain some votes.
It's Edwards in reverse.