[Timesink]

"It's partially a response to the news cycle. We have to figure out how to maintain audience levels when there is no crisis," he said. "So when there's breaking news, there'll be less analysis, and when there's no breaking news, there'll be more analysis."

In other words, the exact same strategy MSNBC used when it launched six years ago, except this time they're actually using people the public has heard of instead of know-nothing dot-com pseudohipster twentysomethings. It didn't work in 1996; it's not going to work in 2002.

[ex-snook]

Buchanan back! MSNBC is making sense.

Two opposing viewpoints is better watching than the redundancy or stupidity (like that bow-tied guy getting eaten alive.).

One person-view shows like Keyes and "Factor" just overtalk any guests not following their script. They should get the McLaughlin group too.