You are correct. And balkanization is coming from the much smaller group of Hard Right advocates that demands total submission to their very narrow views.
The perfect example of good conservative inclusiveness is Ronald Reagan...notice how ALL the little splinter groups, whatever name they choose, claim him as their own. In fact, he was a little of all - the WHOLE, in his case, was greater than the sum of his PARTS. He used this quality to come closer than anyone in my experience to uniting ALL conservatives under one banner.
His example in this case is well worth remembering as an object lesson...in how to WIN!