Read the reports on the Lilly testimony from the Webecker trial. It's all there. Glenmullen's book, "Prozac Backlash," has a good description of the testimony. It's in chapter 4, appropriately titled "Bones Rattling Like Tuning Forks."
Also, while most reporters were at the OJ trial, John Cornwell covered the Webecker trial. He wrote a book about it, "The Power to Harm: Mind, Medicine and Murder on Trial." Lilly's "massaging" of the clinical trial data is covered there as well.
Haven't seen the TV ad yet. Haven't been watching much TV lately. I'll try to catch it.