As to men in the passenger seat, it is just more of tv's way of saying heterosexual adult males are idiots (see all father figures in sitcoms and commercials). The mother/wife is the wise one, but children are made to be the wisest of all.
Putting the men in the passenger seat is more about shaping passive/feminine males.
I'm seeing more ads with no father at all (yet the cast is at breakfast, dinner, etc.). "Empowerment" for women does not have to come from emasculization of men.
They should be targeting the BLT friendly market!
And I have noticed the "men are idiots" and the "we don't need no stinkin' Dad" aspect in commercials -- just another subtle way to disintegrate the family (or are we all getting too philosophical here ??)