That's *manga,* but in keeping with the point of the posted article, maybe the italian spelling is a bit appropriate.
But note that the manga comics come oriented toward very specific and very defined markets, with those from the Kodansha, Shueisha, Shogakukan and Hakusensha publishing houses in particular being primarily directed at preteen and young teen girl audiences. Too, costume play, whether as nurse, airline stewardess, maid or ,oh yes! schoolgirl uniforms is fairly common in Japan, but hardly limited to that culture and society- see Britney Spears' *One more time* video, or about any performance by the Russian girl duo t.a.T.y., for instance.
But if you're interested, the outfits go for about $200 in the USA....