Press Release - The Only Thing French About French's(R) Mustard Is The Name!

French's Mustard Press Release ^ | March 18, 2003

[HAL9000]

The Only Thing French About French's(R) Mustard Is The Name!

Tuesday March 18, 6:01 am ET

Robert T. French's All American Dream Lives On

WAYNE, N.J., March 18 /PRNewswire/ -- Recently there has been some confusion as to the origin of French's mustard. For the record, French's would like to say, there is nothing more American than French's mustard.

Born in New York by the R. T. French company, French's Cream Salad Mustard made it's debut in 1904 at the St. Louis World's Fair along with it's side kick, the hot dog. Both were an instant success! By 1915 the French's pennant became the brand's official logo, symbolizing French's affiliation with baseball and American celebration.

Throughout the years consumers have professed their lifelong love of America's number one mustard. "For many Americans, French's mustard IS Americana. It's all about baseball, hot dogs, family and fun," says Elliot Penner, president of French's mustard.

Did You Know?

* French's mustard was first introduced, along with the hot dog, at the St. Louis World's Fair in 1904. Now more than 50 billion ounces of French's is served.

* French's(R) Classic Yellow(R) mustard has been a staple at the ballpark for almost a century.

* French's mustard is the official mustard at Yankee Stadium

* Americans love their mustard and last year consumed over 77 million bottles of French's.

* French's is America's Favorite Mustard(R) and is in more households than any other mustard.

* In 2002, the French's bottle got a new shape with new dispensing technology and two new sizes.

* French's is known for adding flavor and zest to all American favorites including hot dogs, hamburgers, sandwiches, chicken nuggets and pretzels.

* French's mustard has a flavor to please all palates including Classic Yellow(R), Bold 'n Spicy, Napa Valley style Dijon, Honey, and Sweet 'n Zesty.

* The Seed Story: French's uses only the highest quality mustard seeds. The milder white mustard seed is used for its Classic Yellow and honey mustard and the smaller, more assertive brown seeds for its Bold 'n Spicy and Napa Valley style Dijon varieties.

New Jersey-based Reckitt Benckiser Inc., the maker of French's mustard, is a leading North American manufacturer, marketer and distributor of household and food products.

Source: French's

[HAL9000]

I don't like their mustard, but feel sorry for their unfortunate name.

[vbmoneyspender]

It sucks having to be associated in any way with the French.

[Snowy]

As a side note, Grey Poupon (sp?) is made in California (check the label).

[Conspiracy Guy]

I don't eat anything with the sylable "Poup" in it.

[Izzy Dunne]

As I recall, French Toast is an American product, invented by a New York guy named French.

[Sacajaweau]

I don't eat anything that says "parts" (SPAM)

[far sider]

I don't know.... Their English isn't very good.

French's Cream Salad Mustard made it's debut in 1904 at the St. Louis World's Fair along with it's side kick, the hot dog.

[Junior]

Bless their hearts.

[CheneyChick]

YAY! This is great news. I love the cheap yellow stuff - I prefer it over the gray poo-poo.

[PBRSTREETGANG]

...along with it's side kick, the hot dog.

Do the mean the frankfurter?
They'd better be careful.

[flying Elvis]

It's not nearly as bad as having a terrifying plague named after your dietary chocolate treats. Remember Ayds?

[HAL9000]

Here is a good American mustard -

[IYAS9YAS]

Kinda like Bobbitt sausage company???

[renosathug]

One never knows when one may need an extra apostrophe.

They may be stockpiling them in press releases in case they run out of them for "French's" on the label.

[Bahbah]

If you like your eyes to water, try Frank's Mr. Mustard. Like FR, I cannot live without it.

[far sider]

Thats possible.

[mass55th]

I grew up in Rochester, New York and they used to have a big French's Mustard factory there. One of the jokes my mother used to tell repeatedly was that she was going to get a job at French's, picking the mouse turds out of the mustard seed.

Okay! Okay! It was funnier 50 years ago!

[El Gato]

The Only Thing French About French's(R) Mustard Is The Name

In that case, just change the name. Problem Solved! I certainly wouldn't want my food product associated with anything as unwholesome as the French.

[Constitutionalist Conservative]

Now, let's not hear any nonsense about renaming it Freedom Mustard.

[GodBlessRonaldReagan]

I love the cheap yellow stuff - I prefer it over the gray poo-poo.

Amen, Sister! I can't live without my mustard!