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Will classic rock last for all eternity?
Oak Lawn (IL) Reporter ^ | 4/17/03 | Michael M. Bates

Posted on 04/15/2003 4:46:52 PM PDT by mikeb704

Eva Narcissus Boyd was buried in North Carolina earlier this week. The name may not be familiar, but her music certainly is.

Under the name "Little Eva," she recorded "The Locomotion." The song was a giant hit in 1962.

Forty years is a very long time, even if Baby Boomers recall the era as though it were last week. I thought of Little Eva a few of months ago while driving. Her hit was playing on the radio and I wondered how many times I’d heard it over the decades. Surely hundreds of times. Maybe even thousands.

I began conjecturing if "The Locomotion" will still be listened to in yet another 40 years. Given how pervasive 60s music is today, I think there’s a possibility of that happening.

It’s not just on oldies stations. Turn on the TV and chances are you’ll hear 60s music in commercials.

Donovan, the Sunshine Superman, sings "Colours" in a Kohl’s commercial. A Gap ad uses his "Mellow Yellow." The same company features another commercial with The Troggs’ "Love Is All Around." What, you thought "Wild Thing" was their only groovy ditty?

Admittedly, some of the music in TV ads emanated from one hit wonders. Flowers.com runs a spot with "Concrete and Clay," a 1965 hit for the legendary Unit Four + Two. GMC’s Yukon included "Our Day Will Come." The first song released by Ruby and the Romantics, it was also the only one for which the group is remembered. Old Navy used "California Sun," a hit by the Rivieras. The band made the Golden State sound like heaven, which was quite an accomplishment for some Indiana boys who’d never personally been out there a’havin’ fun in that warm California sun.

It’s surprising to me that, given their sheer number and popularity, more Beatles tunes aren’t incorporated in advertising. Possibly it’s because of legal impediments. Michael Jackson has owned the rights to over 200 Beatles songs. Of course, Michael is always busy with either not getting plastic surgery or being named in multimillion-dollar lawsuits, so perhaps he just hasn’t had the time necessary to exploit his ownership.

Another consideration is that some Boomers consider Beatles music sacrosanct. These folks feel disgust with what’s perceived as tawdry commercialization of their heroes’ works. They must have not paid much attention when the group cranked out barkers like "Dig A Pony" just to fill up an album.

The mid-80s marked the first use of a Beatles song in an ad. Lincoln-Mercury had a sound-alike group singing "Help." A couple of years later, Nike featured "Revolution" performed by the Beatles and the company credited it with increased sales. Apple Records sued Nike, but until the case was settled kept employing it.

In the late 90s, Nortel Networks licensed "Come Together" for a new marketing campaign. H&R Block latched on to "Taxman" for commercials last year. Around the same time, an Allstate Insurance ad included "When I’m 64." Julian Lennon performed the tune, which added a nice touch of irony I thought.

Car companies especially look back to the golden age of rock. Steppenwolf does a heavily mixed version of "Magic Carpet Ride" for Dodge Viper. "Unchained Melody" was a 60s hit for the Righteous Brothers and Mercedes Benz incorporated it in a commercial last year. The Kinks’ "You Really Got Me" has been used in other ads for Mercedes Benz.

A song I’ve heard in several commercials is the great "Time Has Come Today" by the Chambers Brothers. It’s pitched beer, cars, and even an investment company.

One advertisement highlights "It’s A Beautiful Morning," a hit for the Young Rascals. The product being sold is Vioxx, an arthritis pill purchased by many Boomers, possibly even the not so young anymore Rascals.

When most of my generation finally leave this vale of tears – if they ever do – maybe then the 60s music will fade away. But what will take its place? The Insane Clown Posse, Eminem, Twisted Sister?

You know, The Locomotion keeps getting better with age.


TOPICS: Culture/Society; Miscellaneous; News/Current Events; US: Illinois
KEYWORDS: beatles; commercials; littleeva; locomotion; rock
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Do it holdin' hands if you get the notion. . .
1 posted on 04/15/2003 4:46:52 PM PDT by mikeb704
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2 posted on 04/15/2003 4:48:48 PM PDT by Support Free Republic (Your support keeps Free Republic going strong!)
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To: mikeb704
Eva Narcissus Boyd was buried in North Carolina earlier this week

She was living in Kinston. That's like a holding pattern for death.

3 posted on 04/15/2003 4:53:30 PM PDT by AppyPappy (If You're Not A Part Of The Solution, There's Good Money To Made In Prolonging The Problem.)
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To: mikeb704
Do we really want to be listening to bands like Bad Company when we're in the retirement home?
4 posted on 04/15/2003 4:56:36 PM PDT by billorites
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To: mikeb704
First off, "Locomotion" was written by Carole King and her first husband. Eva Boyd was the family babysitter. King's songs will probably last as long as Cole Porter's.

Paul McCartney should be classified next to Richard Rodgers because both of them knew how to craft a memorable tune and weren't ashamed of it. Will McCartney's songs last as long as Rodgers'? Probably.

A century from now, I could see people listening to classic rock the way we listen to preserved performances of classic jazz (Armstrong, Ellington, Reinhart & Grappelli). The Beatles and especially the Rolling Stones will have listeners long after the bodies of their members have turned to dust.

There are other classic acts out there, probably too many to mention. (I'm a member of the Moody Blues cult myself.) But lasting to the end of time? Puleeze!

5 posted on 04/15/2003 4:58:04 PM PDT by Publius
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To: mikeb704
When most of my generation finally leave this vale of tears – if they ever do – maybe then the 60s music will fade away. But what will take its place? The Insane Clown Posse, Eminem, Twisted Sister?

Maybe if the 'Boomers one day, before they pass into the vale of tears, realize that their music lead to Eminem and the Insane Clown Posse, they'll reconsider statements like that.

Sincerely,

Gen-X Freeper.

6 posted on 04/15/2003 4:58:07 PM PDT by HumanaeVitae (Tolerance is a necessary evil.)
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To: Publius
The Beatles and especially the Rolling Stones will have listeners long after the bodies of their members have turned to dust.

Judging by the way the Strolling Bones look, they're already turning to dust.

7 posted on 04/15/2003 5:06:38 PM PDT by mikeb704
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To: billorites
Do we really want to be listening to bands like Bad Company when we're in the retirement home?

As Sam Goldwyn said, include me out.

8 posted on 04/15/2003 5:08:40 PM PDT by mikeb704
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To: billorites
Do we really want to be listening to bands like Bad Company when we're in the retirement home?

No, playing air guitar.




9 posted on 04/15/2003 5:09:59 PM PDT by Sabertooth
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To: AppyPappy
She was living in Kinston. That's like a holding pattern for death.

Well, there goes this summer's vacation plans.

10 posted on 04/15/2003 5:10:02 PM PDT by mikeb704
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To: mikeb704
From the article: "Turn on the TV and chances are you’ll hear 60s music in commercials"

10-15 years from now it will be 80's music. God help us all.

11 posted on 04/15/2003 5:13:05 PM PDT by Rebelbase
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To: billorites
Do we really want to be listening to bands like Bad Company when we're in the retirement home?

What's wrong with Bad Company?
12 posted on 04/15/2003 5:15:51 PM PDT by Arkinsaw
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To: Rebelbase
It's happening now!

Gary Newman "cars" used in some ad recently.

13 posted on 04/15/2003 5:32:35 PM PDT by ffusco ("Essiri sempri la santu fora la chiesa.")
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To: mikeb704
Yeah, yeah, you guys were laughing yesterday, but you're gonna be begging to borrow my Sam the Sham and the Pharoahs 8-tracks now...

"Woolah Boolah...Woolah Boolah...Woolah Boolah...watch it now, watch it..."

14 posted on 04/15/2003 5:36:26 PM PDT by Billthedrill
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To: billorites; mikeb704
"Do we really want to be listening to bands like Bad Company when we're in the retirement home?"

No, but some Allman brothers seems appropriate. Think "Stormy Monday".

15 posted on 04/15/2003 5:37:48 PM PDT by Vigilantcitizen
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To: mikeb704
The Who's 'Overture' is used in an allergy pill commerical
16 posted on 04/15/2003 5:38:19 PM PDT by tiggs
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To: viligantcitizen
Whippin' POST!
17 posted on 04/15/2003 5:40:57 PM PDT by Lurking Libertarian (Non sub homine, sed sub Deo et lege)
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To: Rebelbase
Here are some that the powers-that-be have (thankfully) chosen to be remembered for a long, long, long time:

The Beatles
Led Zeppelin
The Rolling Stones
Pink Floyd
The Doors
Jimi Hendrix
The Who
Van Halen

Here are some that should be, but might not be:

Yes
Jethro Tull
Deep Purple
Black Sabbath
Rush

And here are some that might be remembered, and which therefore require immediate, violent action to burn and destroy all evidence of their existence (including the burning and the crushing-by-bulldozer) of existing CDs, tapes and vinyl discs:

Eminem
Sheryl Crow
P. Diddy
The Sex Pistols
The Pretenders (featuring Chrissy Hynde)

And for fellow guitarists, here are some who will NEVER be remembered, but ought to be appreciated now:

Joe Satriani
Tony MacAlpine
Vinnie Moore
Yngwie Malmsteen
John Petrucci
18 posted on 04/15/2003 5:41:03 PM PDT by Burr5
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To: ffusco
Numan
19 posted on 04/15/2003 5:41:04 PM PDT by Polonius
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To: mikeb704
As timeless as the sun rising from the east is the music of Led Zeppelin. There will never be another band like Zep; their music has stood the test of time and stands up to ANYTHING being produced today or the past twenty years.

Look at the number of albums produced by the Who, Beatles or Stones...Zeppelin had eight studio albums during their storied twelve year stint.

They are absolutely amazing and will be shaping generations to come.
20 posted on 04/15/2003 5:45:21 PM PDT by God luvs America
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To: mikeb704
Will classic rock last for all eternity?

Yes

21 posted on 04/15/2003 5:45:42 PM PDT by Mr. Mojo
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To: mikeb704
I was thinking about something like this the other day. The sixties music is now forty years old. I was in my twenties in the sixties and there is no way forty-year-old music from that time, ie the 1920s, was anywhere near as popular then as sixties music is now. Maybe some Gershwin, and that was it. 'Old' popular music didn't go back much further than the music of the forties, such as early Sinatra and big band sound.

Rock and roll may, indeed, never die.
22 posted on 04/15/2003 5:46:29 PM PDT by gcruse (If they truly are God's laws, he can enforce them himself.)
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To: mikeb704
Who knows if classic rock will last forever, but my father still likes the big bands... that was his era, when I'm 70 no doubt I'll still like Zep, Floyd, Boston, and all the goods bands of my time.

What really scares me though is the thought classic rap will last forever.

23 posted on 04/15/2003 5:48:09 PM PDT by Reaganwuzthebest
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To: mikeb704
It will take forever to figure out what Jim Morrison and The Doors were talking about.
24 posted on 04/15/2003 5:48:26 PM PDT by WKB
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To: Publius
I started to read this and I said to myself, this sounds like Publius...., Then I looked down, and I was right.....

Nice summation of events.
25 posted on 04/15/2003 5:48:37 PM PDT by cmsgop ( Arby's says no more Horsey Sauce for Scott Ritter !!!!)
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To: God luvs America
Zeppelin had eight studio albums during their storied twelve year stint.

But only 7 worth listening to. (I don't like In Through the Out Door). I saw Zep only once, in 1977 at the L.A. Forum on the Presence tour, and it still burns in my memory --- an amazing show.

26 posted on 04/15/2003 5:48:59 PM PDT by Mr. Mojo
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To: God luvs America
Led Zepplin is classic in the sense of Beethoven and Mozart. Absolutely the top.
27 posted on 04/15/2003 5:49:15 PM PDT by gcruse (If they truly are God's laws, he can enforce them himself.)
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To: God luvs America
They are absolutely amazing and will be shaping generations to come.

Zep is excellent, I can never tire of their music.

28 posted on 04/15/2003 5:49:56 PM PDT by Reaganwuzthebest
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To: mikeb704
Just until we die man... Then the world will be left to Rappers.
29 posted on 04/15/2003 5:50:00 PM PDT by sit-rep
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To: WKB
It will take forever to figure out what Jim Morrison and The Doors were talking about.

Take 200 micrograms of acid and then read Aldous Huxley's The Doors of Perception and you'll find out immediately ;)

30 posted on 04/15/2003 5:51:41 PM PDT by Mr. Mojo
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To: God luvs America
They are absolutely amazing and will be shaping generations to come.

Given that they're shilling for Cadillac nowadays, I think you can make the case that advertisers are using music that they know strikes a chord with their target markets, rather than because it's necessarily timeless music - the folks who grew up with Zep are, let's face it, in their prime Cadillac-buying years.

We'll see how it goes in fifteen or twenty years, when Zep is shilling for Rascal-brand electric wheelchairs, or Depends, or whatever. Better yet, we'll see how it goes in 40 years, when all the people who fondly remember Zeppelin concerts are dead and gone - will their great-grandchildren still be listening to and enjoying Zeppelin? By way of analogy, how many of you boomers are big fans of Bix Biederbecke and Benny Goodman?

31 posted on 04/15/2003 5:51:52 PM PDT by general_re (You're just jealous because the voices are talking to me....)
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To: Mr. Mojo
In Through the Out Door had its' moments considering the situation (Plant's son dying two years earlier).

I also saw them in '77...June 7th, opneing night at Madison Square Garden. I was 13 and sat in the tenth row, the most unreal experience of my life. I still have the stub in a frame in my office! The memories are as vivid today as they were a quarter century ago. (I was also at the reunions during Live Aid and Atlantic Records concert)

I never tire of Zeppelin either and have taken to collecting bootlegs. The new DVD is coming soon.
32 posted on 04/15/2003 5:54:04 PM PDT by God luvs America
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To: Mr. Mojo
Take 200 micrograms of acid and then read Aldous Huxley's The Doors of Perception and you'll find out immediately ;)

Thanks I'll get right on that!!

33 posted on 04/15/2003 5:55:18 PM PDT by WKB
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To: Reaganwuzthebest
What really scares me though is the thought classic rap will last forever.

Tell me about it. In the mid-80's I thought rap would be a 3 to 4 year fad, at most. Unfortunately, it looks like it's here to stay.

34 posted on 04/15/2003 5:55:47 PM PDT by Mr. Mojo
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To: general_re
The fact they've been running that same ad campaing with the same song says a lot about Zeppelin. If you are incinuating Zep sold out I disagree...they could've rebanded and made zillions with Bonzo's son on the drums but they did not rather would pick and choose their spots.

I see nothing wrong with making a few extra bucks off their product.
35 posted on 04/15/2003 5:56:41 PM PDT by God luvs America
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To: Billthedrill
I've always enjoyed Ring Dang Doo by Sam. I believe he issued an album titled Turban Renewal. Whatta guy.
36 posted on 04/15/2003 5:56:51 PM PDT by mikeb704
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To: Burr5
Yep. As long as there's a Dorito available, there will be Led Zeppelin.

The first classic I remember hearing on a commercial was Walk on the Wild Side, for a motorcycle, I think. Loved it then, love it now.

37 posted on 04/15/2003 5:57:27 PM PDT by small voice in the wilderness
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To: mikeb704
No, it'll be run into the ground. I absolutely hate Led Zeppelin after that stupid car commercial constantly blaring it. Time and place and such.
38 posted on 04/15/2003 5:57:39 PM PDT by Diddle E. Squat
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To: God luvs America
As timeless as the sun rising from the east is the music of Led Zeppelin.

I think they were originally called the New Yardbirds. Now the Yardbirds - what a rave up.

39 posted on 04/15/2003 5:58:23 PM PDT by mikeb704
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To: mikeb704
Classic Rock starts from about the early/mid '50s onward. All of it was used in movies, commercials, etc. No one mentioned the '50s here, eventually no one will mention the '60s, then the '70s, '80s, etc.
40 posted on 04/15/2003 5:58:41 PM PDT by Consort (Use only un-hyphenated words when posting.)
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To: mikeb704
And these old farts are still out on the road(!) What is this, the "Time For Your Medicine Tour"?
41 posted on 04/15/2003 5:59:33 PM PDT by Orangedog (Soccer-Moms are the biggest threat to your freedoms and the republic !)
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To: tiggs
The Who's 'Overture' is used in an allergy pill commerical

I've seen that. Clarinex, right? Back in the 60s there was an album titled (as I recall) The Who Sells Out.

42 posted on 04/15/2003 6:00:38 PM PDT by mikeb704
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To: God luvs America
What a coincidence! I saw them in June as well (on the night when Keith Moon sat in on a song or two), and I was also 13 years old. But I sat 17th row center.....still close enough. The highlights of the show (for me) were "Nobody's Fault but Mine", "Sick Again," "The Song Remains the Same" (the opening song), "Kashmir" (Page played his '59 Telecaster on that one), and the 35 Minute "Dazed and Confused."
43 posted on 04/15/2003 6:00:58 PM PDT by Mr. Mojo
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To: mikeb704
They were the New Yardbirds for barely two months. Only because the old Yardbirds had some concert commitments that had to be met.
44 posted on 04/15/2003 6:01:21 PM PDT by God luvs America
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To: Mr. Mojo
I have that bootleg, from the Forum when Moon came on stage at the end.

My favorite was "Ten Years Gone" as well as "Kashmir" with the mirror-tile ball.
45 posted on 04/15/2003 6:02:45 PM PDT by God luvs America
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To: God luvs America
Keith Relf - lead singer of the Yardbirds - died in a strange way. In '76, he was practicing his electric guitar. In the bathtub. Ouch.
46 posted on 04/15/2003 6:03:09 PM PDT by mikeb704
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To: speedy
60's music ping! :-)
47 posted on 04/15/2003 6:05:30 PM PDT by T Minus Four
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To: Rebelbase
10-15 years from now it will be 80's music. God help us all.

Growing up in the 80's wasn't all that bad, even though a lot of the music was. I kind of miss that simpler time, where the only fear I had growing up was of being nuked by the Russians in the middle of the night. The world is a bit more complicated now.

48 posted on 04/15/2003 6:07:08 PM PDT by Orangedog (Soccer-Moms are the biggest threat to your freedoms and the republic !)
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To: mikeb704
Judging by the way the Strolling Bones look, they're already turning to dust.

Whenever I see some these old koots on TV, I can only say one thing: "Ye Gods! Please let me age with some small amount of dignity!"

49 posted on 04/15/2003 6:09:11 PM PDT by Orangedog (Soccer-Moms are the biggest threat to your freedoms and the republic !)
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To: Mr. Mojo
I thought rap would be a 3 to 4 year fad, at most. Unfortunately, it looks like it's here to stay.

All I see is the picture of being in some nursing home 50 years from now being forced to listen to that. With any luck Dr. Krevorkian will still be around.

50 posted on 04/15/2003 6:09:16 PM PDT by Reaganwuzthebest
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