Honda commercial destined to become advertising legend

The Telegraph (UK) ^ | 4/13/03 | Quentin Letts

[SJSAMPLE]

Ahhhhh. I thought my eyes were tricking me. Pretty cool. For a second, I thought they were trying to pull a fast one. Thanks.

[biblewonk]

days in a Paris studio,

DID YOU SAY PARIS!!!??? DIE FRENCHIES!!!!!!!

[Centurion2000]

That is amazing.

[f.Christian]

This must be IT --- finally ... proof of evolution (( not )) !

[JWinNC]

I don't know... that tire thing still does not look right even considering the weights added. It looks like maybe there is something at their starting points to keep them from rolling down, but as soon as they stop they should go very quickly back down. They seem to freeze when they bump.

JWinNC

[my_pointy_head_is_sharp]

Let's give credit where credit is due...

the London-based advertising agency Wieden & Kennedy.

[Dataman]

Although it would have been much easier to fiddle the chain of events by using computer graphics, the seesaw and shunt of events really did happen, and in one, clean take.

Brilliant. Do it the expensive way "just because".

[pettifogger]

Somebody has way too much time on their hands. I wish they'd come to my house to cut the lawn.

LOL! Come here next, boys.

[goldstategop]

Honda takes pride in producing cars people want to buy and it shows in the commercials they make to sell the cars. Actually I suspect word of mouth alone would be enough to allow Honda to turn a profit even without its cool new commercial. People just can't seem to find a disparaging word for them. In an industry where customer satisfaction is everything, Honda has gone out its way to keep its customers coming back. The rest of the automotive industry could take lessons from them in building and delivering on quality products and outstanding customer service.

[pettifogger]

Exactly.

I'm a Prelude - Civic - Accord - Odyssey myself.

[Eva]

Thanks for the link, I enjoyed it.